Academy Sports + Outdoors is a regional sporting goods chain headquartered in Katy, Texas. Academy carries an extensive line of equipment and apparel for competitive sports, fitness training, and outdoor activities including camping, hunting, fishing, and boating.
The focus of my work at Academy includes ADA compliant responsive design, a rebuilt responsive cart, redesigned homepage structure and ‘My Account’ experience. I work with developers in an agile environment, attending daily scrums, big room planning and desk checks. Team environment is engaging and refining, with daily problem solving and placing the user first a top priority. I partner with developers to achieve the desired UX / UI outcome so that the product meets both user needs and business requirements.
Work Performed:
- UX / UI design for Academy.com
CovalentWorks provides Electronic Data Interchange (EDI) software solutions for the B2B marketplace. EDI is a more efficient way to exchange business documents between companies.
I was tasked with creating a responsive UI design for the company's newly commissioned website.
Work Performed:
- Responsive web design UX / UI
New York Blower Company is an industry leader in manufacturing premium-quality, engineered fans and blowers to the industrial and OEM marketplace.
Work Performed:
- Responsive web design UX / UI
Thermal Care is an Illinois based industrial cooling equipment manufacturer. The company produces a wide range of process cooling solutions from off-the-shelf models to integrated, customized systems.
Work Performed:
- Responsive web design UX / UI
Pro Spot International is based in Carlsbad, California and manufactures resistance spot welding equipment for the collision repair industry.
At Pro Spot I Produced monthly ad layouts, shot and edited product photography, hand coded product software, and designed trade show displays. Highlights of my work include a rebuild of the company’s brand identity, creating and launching a new website, and establishing a social media presence via YouTube and Facebook.
Work Performed:
- UX / UI Design
- Software programming
- Brand development
- Graphic design including: Collateral, advertisements, trade show displays, product label design, software label design, and brochures.
- Monthly print management and scheduling
- Product photography
American Home Alarms is a California-based ADT authorized security system distributor. The company lacked a solid brand presence and when tasked with redesigning the company's website, I also took the opportunity to provide them a visual identity.
Work Performed:
- Responsive web design UX / UI
- Brand identity
Harrah's Resort Southern California is a hotel and casino located in Valley Center, California. Harrah's is owned and operated by Caesars Entertainment Corporation.
At Harrah's I was instrumental in creating promotional identities, collateral layout and direct mail design across the entire Caesars Entertainment brand. Highlights of my work include the 2012 Summer Concert Series branding, where I was instrumental in creating the event's identity.
Work Performed:
- Print design including: Collateral, direct mailers, wayfinding and advertisements.
- Creative problem solving for upcoming events
- Managing ad refresh schedule for displays on property
